User experience signals were HUGE this year. And I expect them to be even more important.

In fact, Google previously announced that RankBrain was their third most important ranking factor:

“In the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”

You will learn:

• Google RankBrain: a dead-simple explanation.
• How to rank content in the featured snippet.
• How to write comprehensive, in-depth content.
• How to optimize for Google’s mobile-first index.
• And much more!