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A press release is something a company or individual sends out to notify others that there is something new or newsworthy going on.

Generally, news media are hungry for new content and press releases are one way for them to focus on timely information that might be of interest to their readers.

So, press releases aren’t just like articles you put into an archive directory. They have great potential to land in mainstream news media stories and to be passed along as current events.

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