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Social bookmarking is based on the concept of sharing information on the web and has evolved rapidly with the growth of internet communities and interactive sites.

As more people turn to websites to learn, research, and even read the latest news, the ability to track and monitor this behavior is becoming even easier.

Collective intelligence is leading the wave of sharing information based on specific keywords and subjects and can help marketers and business owners in many ways. Today’s social networking sites are incorporating many social bookmarking elements into the platform.

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