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It’s often said: “A failure to plan is a plan to fail.” This is very true when you have no marketing strategy and are relying on sales to come in as they may.

If you are doing Internet business, you may even be focusing too much on generating traffic, thinking the numbers will automatically equal sales down the line.

This is very much like working in the dark and you should make it a point to develop and test some marketing strategies so as to increase sales.

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