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Backlinks, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page. 

In basic link terminology, a backlink is any link received by one web page, directory, or top-level domain from another web page.

Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today, their significance lies in search engine optimization (SEO).

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